Marketing is a key element to the success of any business. You might be amazing at what you do, but if the public doesn’t know that you exist, how do you get people through the door? To help, we’ve put together a series on how to successfully market you and your business. First up: your website...
Marketing is a key element to the success of any business. You might be amazing at what you do, but if the public doesn’t know that you exist, how do you get people through the door?
To help, we’ve put together a series on how to successfully market you and your business. This week, it’s all about your website:
Create A Plan
Having a website for your business is fundamental today, as we all spend so much time online. But before you even think about what your site will look like or say, you need to plan.
The digital world is fast-paced and can be confusing. Having a digital marketing plan will help you focus on what matters and ensure you reach your ideal customer. Your plan needs to cover a number of things including:
- Who is your target audience?
- What are your business objectives?
- What does your audience want to hear from you?
- How much do you want to spend? (You don’t need a huge budget to make waves)
- Who will keep everything up-to-date?
Once you’ve considered all of these questions and formulated a plan, the next step is your website!
A great website will sell your business and enhance your position in the marketplace, but getting started can be a headache. Our Auto Digital specialises in online marketing solutions that are tailored to your business, including website design, online marketing, and website hosting. Their team is made up of experienced and passionate web designers, content producers, and online experts, all committed to delivering the best online solutions available and they work closely with you to develop and build an online profile that suits your business.This will allow you to spend your time and money on the content (what people will see) as opposed to the behind-the-scenes stuff.
A successful website needs high quality photos and videos that showcase your business so consider investing in a decent camera – or ask around your friends. Your website will most likely be the first touch point for a potential customer, so always ensure it is up to date with your correct contact details, trading hours and any current specials. To help keep your website current, your content needs to be engaging and helpful for your audience so always write it with them in mind.